November 15, 2005 09:05
AM US Eastern Timezone

FreedomRoads, Nation's
Largest RV Retailer,
Announces Redesign of Its
Operational Management for
Key Strategies; Led by John
A. Sirpilla, National
Operational Initiatives
Become Significant Focus
LINCOLNSHIRE,
Ill.--(BUSINESS WIRE)--Nov.
15, 2005--Chicago based
FreedomRoads, LLC., the
nation's largest RV retailer
with revenues approaching
$1.5 billion, today
announced that it has
redesigned its Operational
Team which will be led by
John A. Sirpilla who was
named Executive Vice
President of Operations. The
move is part of a larger
management structure
redesign in response to the
company's rapid growth.
Sirpilla will have primary responsibility for a number of critical
operational areas nationally
including e-commerce
strategy, F&I programs and
production, fixed
operations, human resource
recruitment and retention,
retail insurance, pre-owned
vehicle strategy,
purchasing, and the sports
marketing program among
others. He will retain his
position as a Regional
President for the
Mid-America region which
includes Ohio, Indiana and
Michigan. Sirpilla will be
assisted in running this
region by Wayde Henry and
Todd Bleichrodt.
"Being part of
FreedomRoads has been a
great experience from the
beginning and to now have
the opportunity to work
nationally with our team is
an added benefit," Sirpilla
commented. "I am confident
that our national team of
VP's and Directors will be
able to add value to the
great work that is already
being done in our stores and
regions. We are further
developing some dynamic
programs that will continue
to drive business to our
stores, enhance operations,
and ultimately increase
customer satisfaction," he
continued.
Key new additions to
Sirpilla's Operational Team
include Randy Rahe, Tim
Wessel and Kurt Hunt. Rahe
will assume the role of Vice
President of E-Commerce
where he will oversee and
manage all facets of
Business Development Centers
(BDC) across the country as
well as developing a new
business venture, RVS.com.
Wessell, the new Vice
President of Finance &
Insurance, brings F&I
expertise having played a
similar role as an executive
at AutoNation. Among several
responsibilities as Director
of the company's new
Motorsports Program, Hunt
will be in charge of leading
a grass roots effort with
the NASCAR community.
FreedomRoads has full level
primary sponsorship of a
racing team through 2007, as
well as multiple at track
location promotions across
the country.
Marcus Lemonis, Chairman
and CEO of FreedomRoads,
commented that "Johnny's
appointment is a very
important one and he will
carry very significant
responsibilities. He has
great abilities and has the
support of some of the most
talented managers in the
business and under his
leadership the Operational
Team will be a disciplined,
strategic and dynamic
group."
About FreedomRoads
FreedomRoads is a dynamic
national network of
well-established local and
regional RV dealerships that
have united to benefit
customers, employees,
suppliers and the RV
industry. FreedomRoads
operates as a multi-store
retail chain engaged in the
retail sale, finance and
service of recreational
vehicles.
FreedomRoads is America's
largest RV retailer. It
currently employs over 2,400
associates and owns and
operates 57 locations in 21
states including; Alabama,
California, Colorado,
Florida, Georgia, Illinois,
Indiana, Michigan, New
Hampshire, New Jersey, New
Mexico, Nevada, New York,
North Carolina, Ohio,
Pennsylvania, South
Carolina, Tennessee, Texas,
Utah and Washington.
FreedomRoads stocks over
$360 million of new and used
recreational vehicle
inventory and retails over
36,000 units annually. For
additional information,
please visit
http://www.FreedomRoads.com,
where more than 9,000
recreational vehicles are
available for sale.