online sales

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CONTACTS: Daniel Lynch: (603) 271-3511 Jane Vachon: (603) 271-3211 January 7, 2005 FISH AND GAME'S ANNUAL ONLINE SALES TOP THREE-QUARTERS OF A MILLION DOLLARS CONCORD, N.H. -- The New Hampshire Fish and Game Department's online sales of licenses and permits for 2004 topped three-quarters of a million dollars, a first for the Department and evidence that hunters and anglers are taking to the convenience of online purchasing. Fish and Game pioneered e-government in New Hampshire with an innovative online licensing system launched in February 2002. In 2004, Fish and Game sold more than $800,000 in fishing and hunting licenses and permits through its website, an estimated 10 percent of total sales and nearly double its online sales for 2003. "This e-sales milestone shows that we're finding effective ways to fit into busy modern lifestyles. If people decide at midnight on Friday that they want to do some weekend fishing, they can go online, get their license and head for the lake," said Lee E. Perry, Executive Director of N.H. Fish and Game. "Hunters and anglers love the convenience, and it is a more cost effective way to issue licenses." The online license sales system at http://www.nhfishandgame.com is fast and easy to use -- a lot like purchasing merchandise at other online stores. When a customer buys a license online, he or she prints it out on a home printer and the process is complete. The system allows a customer to use a Mastercard or VISA credit card to purchase hunting, fishing and combination licenses; lottery applications; and tags for archery and species-specific hunting tags. As the guardian of the state's fish, wildlife and marine resources, the New Hampshire Fish and Game Department works in partnership with the public to conserve, manage and protect these resources and their habitats. Visit http://www.wildlife.state.nh.us, or go directly to online license sales at http://www.nhfishandgame.com - ### - -- Copyright 2004 New Hampshire Fish and Game Department, 11 Hazen Drive, Concord, NH 03301. Comments or questions concerning this list should be directed to lpoinier@wildlife.state.nh.us.